Press Release:BMW Group Financial Services Creates "The Ultimate Drive" Mobile App – Provides Social and Mobile Experience for Customers and Gamers Alike. Industry-First in Social Navigation Leverages New Communication Channels for BMW Financial Services' Customers While Driving Brand Loyalty. Woodcliff Lake, NJ – August 10, 2011 – The age of "gamification" has come, and BMW Group Financial Services is bringing this social nuance to its customer base of nearly 1 million individuals.
Engadget, BMW's Ultimate Drive app lets you share your favorite routes, crowdsources day tripping
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