Mad Men - British businesses locked in advertising time warp are missing out on the ‘Recommendation Generation’

70% of UK consumers purchase on the back of a personal recommendation/online review£14bn spent on advertising but only 10% buy a product on the back of an advertising campaign25 million Britons "shocked" by £14bn yearly spend on advertising and encourage businesses to find more effective ways to communicate and save jobsInvolving consumers the key to future sales growthLondon - 9 November 2011 - Independent research published today by Onva, a leading customer experience consultancy, proves that British businesses have failed to adjust to the needs of the 'Recommendation Generation' and are wasting billions on out of date techniques.

Press Release Distribution, Mad Men - British businesses locked in advertising time warp are missing out on the ‘Recommendation Generation’