Oct 23, 2011

BMW product head says M division would like to develop own car

BMW product head says M division would like to develop own car

Inside Line reports that BMW's M division wants to play with the other kids and develop its own car, but it's got to wait on parent BMW to say Alles klar. This isn't new; they've been public about the desire for at least two years. The holdup, naturally, is that bean-and-spreadsheet wielding boogeyman named The Business Case: any in-house M offering has to feed the profit motive before getting the okay. Sure, Audi has its R8, but that was made easier because of the Lamborghini link. The real template for this is Mercedes-Benz's AMG, which created the SLS on its own, and on its own chassis.

Autoblog, BMW product head says M division would like to develop own car

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