With General Motors Global Marketing Chief Joel Ewanick shown the door on Sunday, a culture of constant change continues to grip GM's marketing function, leaving some to wonder if the automaker will ever match a compelling message to the vastly improved product hitting dealerships. Ewanick and GM top brass have clashed in recent months over some of the marketing chief's moves and style, even as the company empowered the former Hyundai marketing chief to overhaul the Detroit automaker's creative and media-buying relationships, putting new shops in charge of handling GM's vast $3 billion media budget.
Autoblog , Why GM's chief marketer was shown the door
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