Sep 22, 2012

Shocker: smartphone users like bigger screens, market share may respond accordingly

Shocker: smartphone users like bigger screens, market share may respond accordingly

There's been a trend towards big smartphones. Sometimes, really big. Even so, concerns have persisted that the cart is driving the horse — that customers are buying big phones because that's what's available, not because they have a preference. Kantar Worldpanel ComTech might not put that issue to bed once and for all, but its latest study suggests that there's at least some appeal to all that extra glass. Among Android phones sold in the past three months across eight countries, 29 percent of them had a screen larger than 4.5 inches.
Shocker: smartphone users like bigger screens, market share may respond accordingly


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