The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA).
Autoblog , Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough, Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough
No comments:
Post a Comment