HTC has quite the stable of impressive devices, especially with the launch of its HTC One. As a result, the company is betting big on a big-name actor to help pump up its marketing in order to get more of you, the consumer, to buy its products. HTC announced today they have signed a two-year deal with Robert Downey Jr. to be included in an ad campaign as he will both star in a number of advertisements as well as work with the company directly in order to shape the direction of the campaign. An HTC spokesperson told Engadget they are spending a total of $1 billion on the Robert Downey Jr.
Ubergizmo , HTC Launching Robert Downey Jr. Ad Campaigns This Week, HTC Launching Robert Downey Jr. Ad Campaigns This Week
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