Oct 6, 2011

Apple maintains big margins on iPhone 4S according to UBM analysis

Apple maintains big margins on iPhone 4S according to UBM analysis

. Apple is looking at another big-margin device launch next week when the tech giant's fifth-generation iPhone finally hits store shelves on October 14th. Market research and intelligence firm UBM TechInsights on Wednesday estimated that Apple's 32GB iPhone 4S carries a materials cost of $203 per handset for the Cupertino-based company. UBM arrived at that number by using component costs from its iPhone 4 teardown as a base and then making slight adjustments for known changes in iPhone 4S components, such as the new A5 processor.

Boy Genius Report, Apple maintains big margins on iPhone 4S according to UBM analysis

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