When the Indian conglomerate Tata announced the Nano in 2008, it promised an automotive revolution equivalent to the Model T. The $2,200 Nano would be priced at half the cost of its competition, and single-handedly make four-wheeled transportation ubiquitous in India. Well, that was the plan, anyway. ForeignPolicy.com is reporting that some three years later the Nano hasn't even begun to live up to its billing. While Tata projected monthly sales of 20,000-25,000 cars, in August the factory shipped a mere 1,200.
Autoblog, Is the Tata Nano a failure?
No comments:
Post a Comment