Suzuki is about as small as automakers get here in the United States, even if its parent company does mad business in Japan and other parts of the world. So when the scrappy purveyor of the SX4 and Grand Vitara says it will again be ponying up for Super Bowl ads featuring its Kizashi mid-size sedan, it raises some eyebrows, including ours. Super Bowl ads are notoriously expensive, and Suzuki sold just 26,619 vehicles in the U.S. in 2011. Based on last year's $2.8-$3 million ad cost estimates, that would be over $100 per vehicle. But Suzuki's 2011 ads only aired in 14 targeted markets, presumably bringing the cost down substantially.
Autoblog, Kizashi to return to Super Bowl in new ad from Suzuki (video)
No comments:
Post a Comment