Toyota may seek to reposition Scion in the wake of slower sales, according to Automotive News. It's been 10 years since the Japanese automaker unveiled its youth-oriented brand, and Toyota recognizes that the original target demographic has officially grown up. After concluding a nine-month review of the Scion brand, the parent company has decided to move away from quirkiness and toward more mainstream creations. Models like the FR-S and iQ serve more traditional buyers than the nameplate's best-selling xB, though Jack Hollis, Scion vice president, says the future of the boxy five-door remains uncertain.
Autoblog, Scion changing as brand buyers get older
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