May 28, 2012

White Van Man Stereotype Parked

New research comes as Tesco Bank launches Van InsuranceNew research from Tesco Bank reveals that the outdated White Van Man stereotype has officially been parked. The research*, which has been released to coincide with the launch of Tesco Van Insurance, found that van drivers themselves reject the stereotype – 70% say they have never shouted at or had altercations with other drivers on the road and far from being careless drivers, nearly three-quarters (74%) said they took pride in their van’s appearance, boasting they have no dents or scratches.

Press Release Distribution, White Van Man Stereotype Parked

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1 comment:

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