Like water off a duck's back, ASUS seems to be unphased by their legal troubles with Hasbro. Despite being slapped with a lawsuit — which has to do with ASUS taking advantage of Hasbro's “Transformer” and “Prime” trademarks — it's all business as usual for the Taiwanese company who expects to continue pumping out Transformer Primes to meet demand. ASUS also claims to have held their own internal studies and found “no issue” with the Transformer Prime and it's association with Hasbro's popular tv shows/movies/toys.
Android Phone, ASUS Not Phased By Hasbro Lawsuit â€" Continues Rolling Out Transformer Primes
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