Apr 25, 2012

Forget soccer moms, China has tiger moms driving the auto market

Forget soccer moms, China has tiger moms driving the auto market

China's middle class is predicted to mint up to 500 million new bourgeois comrades in the next 15 years, and not only will that mean new car owners, but more of those owners will be women. Along with rising incomes, that has put The Middle Kingdom into an SUV-buying boom driven by "tiger moms," similar to the splurge that happened here in the 1990s but with big, striped cats replacing black-spotted white balls. The trend has enough force already that SUV sales are expected to make up for other slumping segments, which is just about all of them.

Autoblog, Forget soccer moms, China has tiger moms driving the auto market

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