A new study from J.D. Power and Associates has revealed U.S. drivers are interested in adding one of the newest and most expensive technologies to their next vehicle - autonomous driving. The feature allows the vehicle to take control of acceleration, braking, and steering without any human interaction. While the technology is still being developed and tested, 20% of all car owners in the U.S. said they “definitely would” or “probably would” include the technology in their next vehicle, even after learning the estimated market price of $3,000.
Boy Genius Report, One in five want self-driving cars
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